Meet Debbie

Debbie Lauder-Denny - Horsepower and Heels
Crew Member and PR /Marketing Representative



Debbie's goal is to rule door slammer drag racing as a promotional guru and to continue to grow a sport so dear to her heart.   She wants to continue to gain the technical experience required to be of more assistance as a crew member and continue to use her "outside the box" concepts to generate mass market appeal in the drag racing industry. 

Debbie has been actively involved in drag racing her whole life in one way or another.  She's done everything from street racing, to sweeping the pits, to fueling up the cars.  You may even recognize her from a drag racing poster or two, but Debbie prefers to be along the race track, promoting drag racing events and getting her hands dirty in the shop with her teammate, and Horsepower and Heels race driver, Erica Ortiz.

Together they are the force that drives the Horsepower and Heels team.  They formed this winning partnership in 2006, and continue to watch it grow with the talent and skills they bring to the track.   

On the marketing and promotions front, Debbie brings many years of experience and skill to the table.  Working for Hotstangs.com, one of the first independent websites dedicated to Mustang racing, in 2000 and 2001 was where Debbie enjoyed flexing her marketing muscles and honing writing skills. Hotstangs.com was noted to be the first site to post real-time updates of qualifying and elimination rounds with full weekend race coverage: including all round updates, notes and quotes, interviews, photos, and all the hottest topics in Mustang racing. She has also written articles for other top drag racing sites such has Hardcore50.com.

Currently Debbie, owner of Flashpoint Marketing, has been retained by World Race Events, of Miami, Fla. to run and direct the new marketing initiative and race event for the Mobile 1 World Ford Challenge (WFC), based in St. Louis, Mo., which is known as the Superbowl of all Ford racing and the biggest all Ford racing event in the country.

Debbie is the bubbly marketing girl meets the blood, sweat and tears of drag racing.  From assisting promoters and consulting teams on everything from uniform design to sponsorship proposals, she's succeeded for several years in promotions while also educating the teams on the importance of proper marketing tools for acquiring sponsors. 
She believes that with innovative advertising and marketing, drag racers of this caliber can acquire sponsorships and create significantly more exposure and media coverage, which in turn produces money for their race programs.

The short and sweet she eats, sleeps and breathes drag racing.

Debbie's Current Racing Series:

Fun Ford Weekend -- Pro 5.0 Class
Dixie Pro Mod Association -- Pro Modified
Automatic Pro Mod Association -- Pro Modified
American Drag Racing League -- Pro Nitrous
NOPI/NDRA

For the '07 - '08 season Debbie and Erica are launching a web show series called "Horsepower and Heels."  The series takes viewers behind the scenes of the ins and outs of being a drag racer: from in the pits, to behind the wheel, to meeting the crews.  Watch for the series and also check out the Horsepower and Heels upcoming season schedule online on www.PNN.com/horsepowerandheels.